Top Seller programme

Top Sellers save 15% on all fees, including Pay Now fees. This excludes auction withdrawal fees. Top Sellers also receive 24/7 free phone support.

If you qualify as a Top Seller, you are automatically enrolled and your savings are paid into your Trade Me account at the end of each day.

How to qualify

To qualify, you must have:

  • had at least 60 purchases of items you have listed, or have made at least $10,000 in sales over the past six weeks
  • a 98% or higher positive feedback rating
  • a sell-through rate (total purchases / total purchases + total unsold listings) of at least 10% over the past six weeks. When we display your STR we show it rounded to the nearest whole number.

(Note: Each individual purchase that has its own reference number counts as a purchase. A purchase could be for more than one item, but the purchase is counted not the quantity of items sold.)

Do multiple-quantity listings count?

Yes, multiple-quantity listings do count. Each purchase (whether one item or more than one) will count as one purchase toward your Top Seller status.*

We will calculate any purchase on a multiple-quantity listing as a 100% sell-through rate. If you don't sell any items via your multiple-quantity listing, then the sell-through rate will be calculated as 0%.**

We check your qualification every Monday, based on your last six calendar weeks of sales. You can view your Top Seller status from My Trade Me.

How to remain a Top Seller

You'll remain a Top Seller so long as you continue to meet the requirements. We'll re-check your status every six weeks.

Which fees are included?

Top Sellers save 15% on all fees, excluding auction withdrawal fees. This includes Pay Now, if you're not already using Pay Now, you can register free.

How the discount is paid

Your savings are automatically paid into your Trade Me account at the end of each day. We’ll email you a weekly summary of your savings.

Want to grow your sales? Visit our Seller Acceleration Centre.

*How do you work out the number of purchases per multiple-quantity listing?

A purchase is essentially an individual sale with a unique purchase reference number (number beginning with 'P').

The number of purchases on a listing is therefore calculated by the number of separate purchase reference numbers that are generated from that listing. Note also that each separate purchase will contribute towards your free listing allowance.

  • Example 1.1

    Say you have 100 cups listed in a multiple-quantity listing and you sell 61 cups to 61 unique buyers. Those 61 unique buyers would be counted as 61 unique purchases. This would then give you 61 purchases towards your Top Seller qualification.

  • Example 1.2

    Say you have 100 cups listed as a multiple-quantity listing and you sell 61 cups to three unique buyers (one buys 20, one buys 25 and the other buys 16), they would be counted as three purchases. This would then give you three purchases to count towards your Top Seller qualification.

  • Example 1.3

    Say you have 100 cups listed as a multiple-quantity listing and you sell 61 cups to one unique buyer, this would be counted as one purchase. This would then give you one purchase to count towards your Top Seller qualification.

**How multiple-quantity listings work with sell through rate (STR)

The beauty of multiple-quantity listings is that you only need one purchase to achieve 100% STR for that listing.

So, if you put five cups as five individual multiple-quantity listings with one item on each and only one cup sells, your STR would be 20%. Whereas, if you put all five cups in the same multiple-quantity listing, and sell only one, your STR would be 100%.

The choice is still yours as to whether you prefer to do individual listings for each of your identical items or list them all within one multiple-quantity listing. Here are some working examples, comparing the two methods which will hopefully help you decide which is best for you:

Selling one item using a multiple-quantity listing

  • Example 2.1

    Say you have a set of 100 cups to sell on Trade Me, which you set up as 100 individual multiple-quantity listings. If you sell 61 out of that 100, your sell-through rate (STR) would be calculated as:

    STR = total purchases / (total purchases + total unsold listings)

    = 61/(61 + 39)

    = 61%

  • Example 2.2

    Say you only sold one and the other 99 multiple-quantity listings did not sell, your STR would be:

    STR = total purchases / (total purchases + total unsold listings)

    = 1/(1 + 99)

    = 1%

Selling multiple items using a multiple-quantity listing

  • Example 3.1

    Say you set up all 100 cups under the same multiple-quantity listing. You sell 61 cups to 61 different members, so have 61 purchases - your STR will be 100%. Here's how we calculate that:

    STR = total purchases / (total purchases + total unsold listings)

    = 61/(61 + 0)

    = 100%

  • Example 3.2

    Even if you only sell one cup out of 100 in a multiple-quantity listing, your STR would still be 100%, as you have had a purchase from that listing. Here's how we calculate that:

    STR = total purchases / (total purchases + total unsold listings)

    = 1/(1 + 0)

    = 100%

  • Example 3.3

    If you don't sell any of your 100 cups, then your listing effectively did not sell, so your STR would be 0%. Here's how we work that out:

    STR = total purchases / (total purchases + total unsold listings)

    = 0/(0 + 1)

    = 0%

> Check out a diagram of STR examples

So, in summary, we calculate your STR based on the number of purchases and unsold 'listings'.

For more information on multiple-quantity listings check out Selling multiple-quantity items FAQs.

Want further assistance?

  • Call us on 0900 87233Available 24/7. Calls cost $1.99 + GST per minute.
  • Email us your questionWe aim to respond within 1-2 days.