Sell through rates by category

February 2017



This table shows Trade Me sell through rates for sales during February 2017.

Sell through rate = Items sold / Items listed. For Buy Now Only listings, the Sell through rate will always be 100% as soon as one item is sold from that listing. Sell through rate excludes classified listings.

Address Verified sellers have a 25% higher sell through rate. Boost your trustworthiness by becoming Address Verified, for free.
 


  Sell through rates  

Top level Second level Sell through rate
Antiques & collectables Alcohol related 11%
Art deco & retro 15%
Banknotes 11%
Coins 16%
Furniture & woodenware 20%
Pins, badges & patches 17%
Postcards & writing 14%
Silver, metalware & tins 18%
Stamps 12%
Art Art supplies & equipment 1%
Paintings 5%
Baby gear Baby room & furniture 6%
Backpacks & carriers 24%
Blankets & covers 15%
Clothing 11%
Cots & bassinets 28%
Feeding 13%
Nappies & changing 27%
Prams & strollers 21%
Toys 8%
Books Audio books 3%
Children & babies 1%
Comic books 11%
Fiction & literature 1%
Magazines 10%
Non-fiction 1%
Rare & collectable 7%
Building & renovation Bathroom 7%
Building supplies 8%
Carpet, tiles & flooring 9%
Doors, windows & mouldings 15%
Electrical & lighting 8%
Painting & wallpaper 18%
Tools 6%
Business, farming & industry Farming & forestry 11%
Industrial 8%
Office equipment & supplies 3%
Office furniture 20%
Retail & hospitality 5%
Wholesale lots 9%
Clothing & Fashion Boys 4%
Girls 5%
Men 3%
Women 6%
Computers Blank discs & cases 8%
Components 12%
Laptops 13%
Networking & modems 11%
Peripherals 11%
Printer accessories & supplies 8%
Software 13%
Tablets & E-book readers 11%
Crafts Fabric 13%
Jewellery making & beading 3%
Mosaics 18%
Quilting 16%
Scrapbooking 6%
Sewing 10%
Electronics & photography Batteries 15%
Camera accessories 9%
Digital cameras 24%
DVD & Blu-ray players 24%
Home audio 16%
iPod & MP3 accessories 9%
Memory cards 15%
TVs 36%
Video cameras 11%
Other electronics 12%
Gaming Nintendo DS 12%
PlayStation 12%
PlayStation 2 6%
PlayStation 3 11%
PSP 10%
Trading cards 11%
Xbox 5%
Xbox 360 11%
Other Nintendo 19%
Health & beauty Face care 5%
Glasses & contacts 9%
Hair care products 5%
Hand & foot care 12%
Makeup 5%
Massage 16%
Naturopathy 11%
Personal hygiene 16%
Home & living Bathroom 8%
Bedding & towels 6%
Bedroom furniture 24%
Beds 28%
Cleaning & bins 21%
Curtains & blinds 16%
Heating & cooling 17%
Home décor 5%
Kitchen 10%
Laundry 37%
Lifestyle 4%
Lounge, dining & hall 16%
Luggage & travel accessories 7%
Outdoor, garden & conservatory 17%
Party & festive supplies 8%
Security, locks & alarms 8%
Wine 7%
Jewellery & watches Body jewellery & piercings 4%
Bracelets & bangles 8%
Necklaces & pendants 6%
Rings 2%
Watches 5%
Mobile phones Accessories 7%
Mobile phones 29%
Music & instruments CDs 3%
Instruments 15%
Music memorabilia 6%
PA, pro audio & DJ equipment 8%
Vinyl 3%
Pets & animals Dogs 18%
Fish 25%
Pottery & glass Glass & crystal 11%
Porcelain & pottery 9%
Sports Basketball 13%
Camping & outdoors 7%
Cycling 8%
Dancing & gymnastics 18%
Equestrian 14%
Exercise equipment & weights 21%
Fishing 6%
Golf 12%
Hockey 3%
Hunting & shooting 7%
Kayaks & canoes 23%
Martial arts & boxing 5%
Racquet sports 12%
Rugby & league 3%
Skateboarding & rollerblading 3%
Ski & board 2%
Sports memorabilia 15%
Surfing 20%
Wetsuits & lifejackets 9%
Toys & models Die casts 11%
Dolls 11%
Figurines & miniatures 6%
Games, puzzles & tricks 5%
Kids' arts & crafts 4%
Lego & building toys 10%
Models 8%
Outdoor toys & trampolines 32%
Pretend playing 6%
Radio control & robots 5%
Ride-on toys 19%
Soft toys & bears 3%
Trade Me Motors Boats & marine 9%
Car parts & accessories 4%
Car stereos 12%
Caravans & motorhomes 11%
Motorbikes 8%
Trailers 19%
Travel, events & activities Accommodation 12%